Email Design & Paid Social
Design email layout for a holiday sale campaign & to be applied to future campaigns & flows.
Goal:
Boost sales via email with engaging email design & clear copy. With very little branding & assets come up with something not stereotypical rock & roll, but still nurture & build brand recognition. Combine holiday season trends with industry & branding.
Results:
Overall average open rate, average click rate, orders placed, & revenue per participant is up.
Solution:
Additional:
Two successful flow designs that utilize same process & layout as original email campaign. Adobe After Effects used to create GIF for one of the banners.
After A/B testing animated email banners vs static images we found no clear winner. The decision is left up to me each campaign.
All work created while employee of Logical Position and in collaboration with copy writers and strategists.
Process:
Research apparel & music industry trends. Compile mood board of client branding & ideas. Read through content from copy writer to grab any extra details on topic.
Wireframe a layout that works well for selling physical products. Sketch design ideas for various sections of email. Bring rough draft to Adobe Illustrator & start incorporating assets from mood board to fill in the artboards. Paste in copy & start mocking up different layouts for headings, categories, CTAs, & body copy.
Create gift guides to break up long form copy & keep it as simple as possible to convert openers to buyers.
Use table blocks for product features to condense length & they are mobile friendly.
Use rough textures, patterns, & hand drawn stylized vectors to add rock & roll aesthetic. Create Christmas icons in Illustrator to relate to season.
More Email Examples:
I start all email designs with research into the client’s industry and brand. I then take that and current design trends that are successful creating conversions to begin sketching an email template and banner designs. Once a base layout is formed, I take it to Illustrator. Using that, Photoshop, and After Effects I create each section of the template. The template is used to create automations and is used as a base for monthly campaigns.
All work created while employee of Logical Position and in collaboration with copy writers and strategists.
Paid Social Ads:
For creating paid social ads a similar approach is taken. After receiving copy and overlay from writers I generate a visual concept that works with the ad focus. Staying up to date on trending concepts helps guide me in my design decisions so that I know there is evidence for success and a higher likelihood of stopping someone in their scroll to engage with the ad.
