Agency Work
Below is a variety of some of my most recent and successful work designing emails and paid social ads alongside copy writers, account managers, and strategists.
I start my email designs with research into the client’s industry and brand. I then take that and current design trends that are successful creating conversions to begin sketching an email template and banner designs. Once a base layout is formed, I take it to illustrator. Using that, Photoshop, and After Effects I create each section of the template. The template is used to create automations and is used as a base for monthly campaigns.
For creating paid social ads a similar approach is taken. After receiving copy and overlay from writers I generate a visual concept that works with the ad focus. Staying up to date on trending concepts helps guide me in my design decisions so that I know there is evidence for success and a higher likelihood of stopping someone in their scroll to engage with the ad.
Client Feature:
Brayne Enterprises LLC, dba Discount Kitchen Direct
In designing for both paid social and email products keeping a cohesive feel is the overall goal to help with brand identity and trust. Design specific strategy for this client is letting the images speak for themselves. Non invasive, but strong typography guides the eyes throughout the image at first glance.
